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Navigating your issues in an election year
When you’re a non-profit organization election years don’t have the same zing and excitement that they bring to political professionals and journalists. In fact it makes it even more challenging to...
View ArticleSmart digital strategy takes partnership
Before we talk about smart digital strategy, let’s get clear on what we mean by “digital strategy.” “Let’s put our press release on the website.” Not digital strategy. “Can we link to that new...
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Newsjacking the SOTU
Tonight an annual tradition continues, the President will address Congress and the nation to update us on the state of our union and his priorities. This year, more than other years it’ll also be an...
View ArticleHey is that a Digital Strategy or a Digital Tactic in your pocket?
Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to...
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How Komen flushed their brand in 24 hours
There have been some good pieces written analyzing what has happened with the Susan G. Komen Foundation’s huge mistake to cut off funding to Planned Parenthood for cancer screenings. One worth reading...
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Strategic campaign planning: A how-to guide
Last week I described a simple exercise you can use to start working more strategically. Today I want to go a step further with strategic thinking and talk about planning advocacy campaigns. It seems...
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Experts speak: Testing tips from an internet insider
Expert and practitioner of analytics and testing, Jim Pugh, who worked with the Obama campaign, Organizing for America and the Democractic National Committee shares his insights and knowledge in our...
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ControlShift Labs brings deep member engagement to the masses
As we continue to explore alternatives to Change.org we’ve got something exciting to share with this week’s interview with ControlShift Labs. One factor in Change’s success is they allowed regular...
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5 things we love
It’s that time of year again! Time for conversation hearts, paper valentines, and a romantic dinner with your sweetie. In honor of Valentine’s Day, we thought we’d share 5 things we love – little...
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You’re invited: The marriage of policy and organizing
Rae Roca-Pickett Jessica Adair As we get ready for Netroots Nation 2014, we’re taking a closer look at some of the convention’s most exciting training sessions. We’re interviewing the trainers and...
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12 Ways to Get Field Organizers to Love Digital
Kandace Montgomery Jane Booth-Tobin As we get ready for Netroots Nation 2015, we’re taking a closer look at some of the convention’s most exciting training sessions. We’re interviewing the trainers...
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Turbo-charging Your Campaigns via Online Influencers
Cheryl Contee As we get ready for Netroots Nation 2015, we’re taking a closer look at some of the convention’s most exciting training sessions. We’re interviewing the trainers and taking you inside...
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